‘Marvel’s The Inhumans’ Coming to IMAX & ABC in 2017
ABC has ordered a new series, “Marvel’s The Inhumans,” based on the classic comic-book characters, in partnership with IMAX. Under a production, marketing and distribution agreement with the theater chain, a version of the first two episodes of the live-action series will premiere in IMAX theaters next summer. ABC will then debut the weekly hour-long drama on television the following fall.
The series will be produced by Marvel Television in conjunction with ABC Studios and filmed entirely with IMAX cameras. IMAX, a financing partner on the show, will premiere “The Inhumans” in September, 2017.
ABC’s broadcast of the first two episodes in the series will feature original content not included in the IMAX version.
Created by Stan Lee and Jack Kirby, the Inhumans are a race of superpowered beings who first appeared in Marvel Comics publications in 1965. Inhuman characters appeared last season on ABC drama “Marvel’s Agents of SHIELD.” The new series, however, will not be a spinoff of “SHIELD.” It will focus on Black Bolt, the leader of the Inhumans, and his family.
“This unprecedented alliance represents a bold, innovative approach to launching great TV content for a worldwide audience,” said co-chairman, Disney Media Networks and president, Disney|ABC Television Group. “It highlights Disney|ABC’s unrelenting commitment to finding new and creative ways to showcasing our very best programming and increasing global engagement and reach.”
ABC, IMAX and Marvel Television also intend to work together to create a joint marketing and promotion plan for the series across their proprietary media platforms–which would be the first such cross-platform marketing launch of a television series. Today’s agreement also marks IMAX’s first time as a financing participant in a TV pilot and series.
This deal also provides audiences with high-quality, compelling entertainment options during what have traditionally been lulls in the summer blockbuster season. These IMAX audiences also tend to have high engagement and positive response to comic book fare.
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